Sight: Bright red, subdued magenta. Smell: Raspberry, red current, cherries. Fairly simple and straight forward nose, light elements of earthiness. Sip: Leads off bright and light, flavors of cranberry and not fully ripened raspberries are predominate. Savor: The finish is short, and not overly powerful. Light tannins compliment subtle red berry flavors. 2012 Zinsanity Zinfandel is simple, fruit, and straightforward. Nothing is overly standout about the bottle, either positive or negative.